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Bespoke Sales Training: The Missing Piece to Supercharge Your L&D Strategy

“We already have our own L&D.”

I hear this often-and I’m always glad when I do. It tells me you care about your people. That you’ve invested in development. That you're not just ticking boxes-you’re building capability. And that’s exactly why Mirable doesn’t walk in with a script. We walk in with questions.


We’re not here to compete with your learning and development team. We’re here to complement them. Think of us as the bolt-on that brings fresh energy, field-tested experience, and an outsider’s clarity to sharpen what’s already working-and spot what might be quietly holding you back.


At Mirable, bespoke isn’t branding. It’s how we work.


We don’t run off-the-shelf training modules. Everything we deliver is built from the ground up-based on your team’s needs, your market realities, and your internal language. We’ll spend time inside your business, listen to your teams, talk to your leaders, and observe your sales process in action. Then-and only then-do we begin to shape the training.


What does that look like in practice? It could be a modular programme built around your pipeline stages, coaching that directly links to your CRM data, or immersive workshops tailored to your deal cycles and buyer personas. It might mean running capability assessments beforehand to identify knowledge gaps and design something that builds confidence as well as competence.


We train differently depending on who’s in the room-because sales development representatives don’t need the same approach as enterprise account executives, and your top performers don’t need the same inputs as those still finding their rhythm. And we adapt in the moment. That’s our real superpower. We’re reading the room, adjusting pace, tone, and delivery style to make sure everyone’s engaged and taking something away.


In today’s climate-where deals are complex, buying committees are growing, and confidence is fragile-your sales teams need more than process. They need people-first training that makes sense in the context of their world. Training that meets them where they are, and equips them to move forward with purpose.

That’s what bespoke means to us. And that’s why it works.


So when I hear “we already have our own L&D,” I nod. Good. Let’s talk about how we work with them-to lift your sales function from good to exceptional.

Let’s make bespoke training your competitive advantage.

 

2 Comments


ac ab
ac ab
Nov 27

J'apprécie vraiment votre approche qui consiste à compléter les équipes L&D existantes plutôt qu'à les remplacer, et l'idée que le sur-mesure n'est pas qu'un argument marketing, mais une philosophie de travail. C'est une distinction cruciale, car l'efficacité d'une formation commerciale repose intrinsèquement sur sa capacité à s'aligner parfaitement avec la culture, les processus et les défis spécifiques d'une organisation. Sans cette personnalisation, même le meilleur contenu risque de ne pas résonner. Cependant, même avec la meilleure formation sur mesure, la mise en œuvre et le maintien des nouvelles compétences demandent souvent une discipline personnelle et une gestion du temps efficace. Pour ceux qui cherchent à intégrer ces apprentissages dans leur quotidien et à maintenir un élan constant, explorer des principes…

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